Medium
Independent Magazine
Role
Concept Developer
Editorial Designer
Year
2025
Deliverables
Issue 0 of an independent magazine series focused on economic sustainability



SCRAPS is an independent editorial magazine created to question the concept of economic sustainability through the lens of waste. The project overturns the traditional view that associates waste with loss, instead proposing it as a space for reflection, possibility, and the transformation of value.
SCRAPS: the magazine SCRAPS, Lo scarto di valore il valore dello scarto, lying on a bed of crumpled packaging
SCRAPS — editorial design project by Sonia Cattaneo, image 2 SCRAPS — editorial design project by Sonia Cattaneo, image 3 SCRAPS — editorial design project by Sonia Cattaneo, image 4
The magazine investigates the relationship between value and waste within a contemporary economic system dominated by the linear logic of consumption and immediate profit. SCRAPS offers an alternative interpretation of sustainability, understood as a dynamic balance between economy, society, and environment. The first issue, Burn, uses fire as a narrative and visual metaphor to describe processes of destruction and regeneration. Subsequent issues, such as Hide and Tear, will further explore the theme through different actions.
SCRAPS — editorial design project by Sonia Cattaneo, image 5 SCRAPS — editorial design project by Sonia Cattaneo, image 6
SCRAPS — editorial design project by Sonia Cattaneo, image 7
Editorial and layout choices are designed to make the magazine not only a reading tool but also an instrument for study and learning. SCRAPS is conceived to guide the reader through a slow form of consultation, encouraging analysis and comparison of contents.
SCRAPS — editorial design project by Sonia Cattaneo, image 8
SCRAPS — editorial design project by Sonia Cattaneo, image 9
SCRAPS — editorial design project by Sonia Cattaneo, image 10
One of the central design aspects is the choice of paper, differentiated according to the type of content. In the section dedicated to reports and complaints, the use of tracing paper creates a double level of reading: on the surface, the official narratives that companies promote or would like their employees to express; beneath, on white paper, the full statements and complaints voiced by the employees themselves.
SCRAPS — editorial design project by Sonia Cattaneo, image 11
SCRAPS — editorial design project by Sonia Cattaneo, image 12 SCRAPS — editorial design project by Sonia Cattaneo, image 13
SCRAPS — editorial design project by Sonia Cattaneo, image 14
SCRAPS extends beyond the magazine through an intertextual action that actively involves the reader. On the occasion of issue 00, adhesive stickers were created to denounce the waste of resources involved in the production of various products. A video accompanying the release of the magazine documents the editorial team’s action and invites a collective gesture of public denunciation.
SCRAPS — editorial design project by Sonia Cattaneo, image 15
SCRAPS — editorial design project by Sonia Cattaneo, image 16
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